Amazon Advertising, part of the Publicis Groupe, has had its share of mix-ups in its 18-year history, given that it shares a name with a large online retailer. So they created the Mistaken Identity Project, a video series featuring you-can’t-make-this-stuff-up stories of everyday people whose names are famous, even though they may not be.
Meet a David Letterman who hates top ten lists and a Justin Bieber who routinely gets thrown out of bars. Hear about Japanese tourists camping out on Rene Zellweger’s porch. And learn that Alice Cooper really is a woman after all. You can watch and share stories from non-celebrities with celebrity names and provide your own story at mistakenidentityproject.com.
The Mistaken Identity Project from Amazon Advertising on Vimeo.