Now here's something really, really cool.
WestJet set up a live Santa feed via a kiosk at one of their airports where people could tell Santa what they wanted for Christmas. Looks like the kids especially had a blast with the live interaction.
But wait, there's more.
While all the unsuspecting passengers were en route to their destination, WestJet elves made mad dashes to various malls to actually buy and wrap gifts for the passengers. When they arrived at the baggage carousel - instant Christmas miracles.
If this doesn't just warm your heart, we don't know what will. WestJet probability just gained a couple hundred passengers for life.