To promote its new mobile banking app, Bank of the West tapped Heat to create ads featuring real Bank of the West customers. Following the documentary-style, unscripted approach Heat used for previous award-winning ads, they selected real families for the campaign.

"We're pleased with our first product-oriented TV execution for the bank," says Heat President, John Elder. "It provides hard-hitting product benefits but delivers them in an honest and optimistic way that’s consistent with the Western qualities we celebrate in the ongoing Go West brand campaign."