If you haven't heard by now, the 49ers were awarded Super Bowl 50 by the NFL. It'll be played in their new state-of-the-art Santa Clara stadium that's being built as we speak.
The 49ers and the SF Bid Committee, enlisted Goodby Silverstein & Partners to build the creative assets needed to win over the bid committee. The final bid package took the form of a sleek, white box (completely recyclable, of course) that contained an iPad, accenting the support of Bay Area technology giants like Apple, Adobe and Google. Each box was customized, engraved with the owner and team names inside the lid. The iPads came loaded with a video message from the SF Mayor, 3D renderings of the new Levi's Stadium in Santa Clara, and a pledge to be the most charity Super Bowl ever, among other things.