If anyone gets this David & Goliath spot for the CA Lottery, please let us know. There's a gold panner who, for some reason, is finding crazy gold items in a stream. That's the spot. What that has to do with playing some scratcher game is beyond us.
Agency: Arnold NY
Agency Location: New York, NY
Agency EP: Anthony Migliaccio
Agency Producer: Anthony Migliaccio
Creative Director: John Staffen
Copywriter: Mike Santoro
Art Director: Marge Lo
Production Company: MJZ
Editorial Company: Beast
Post Production Company: MassMarket
Telecine Company: Company 3 New York
Music Company: The Lodge
Audio Production Company: Eleven
The U.S. Fund for UNICEF has teamed up with Droga5 for the 6th annual UNICEF Tap Project to provide the world’s children with safe, clean drinking water. The project will galvanize hundreds of restaurants across the US and invite restaurant patrons during World Water Week, March 19-25, to pay $1 or more for the tap water they usually enjoy for free. With $1, UNICEF can provide a child with access to clean, safe water for 40 days. To date, UNICEF Tap Project has raised more than $3 million.
Check out the really nicely-designed posters below, plus the PSA by Brent Harris.