Just one day after resurrecting William Shatner for Priceline, Butler Shine Stern & Partners has unveiled a non-sentimental, hard hitting and honest campaign meant to be a little provocative and outside of the traditional comfort zone. It addresses the need for support that today’s growing population of 42 million caregivers desperately needs.
This effort takes on a serious issue that research by the agency found needed an approach that doesn’t sugar coat the issue, but lays it out in an arresting – but truthful – manner.
The campaign includes TV, print, online website/microsite, social media, banners, radio – the works. It was done pro-bono by BSSP and coincides with the release of a nationwide survey conducted on the issues.
Admit it. When you think medical advertising, you think boring at best and bleeding eyes at worst. Now get even more niche - medical software advertising.
But before you jump out a window just thinking about it, check out the new website from Hub Strategy for pMD. Hub revamped the company logo and app icon, and worked with illustrators in Lucca, Italy who were chosen for their beautifully intricate cut-paper illustrations.
The result is an awesome site in a category filled with bad stock photos of old men in white coats.