Lytro - the mind-blowingly incredible camera that lets you focus AFTER you take the shot - just launched a new campaign with SF agency Manifold - “The Lytro-izer”
“The Lytro-izer”, lets people compete for a chance to have their photos recreated in claymation and captured as Lytro living pictures.
Lytro is inviting consumers to get creative and submit funny, dramatic or just plain weird photos. Over the next three days, the best of the best will be “Lytro-ized” – first professionally transformed into claymation scenes and then captured in the light field as living pictures, which people can refocus and share with friends and family. The Lytro-izer is a collaboration between Manifold, Lytro and Screen Novelties, the award-winning stop-motion animation team that’s credited with creating MTV’s Celebrity Deathmatch, It’s a SpongeBob Christmas holiday special, and Robot Chicken.
Starting today at 7am PT and for the following 72 hours, the Lytro-izer will take nominations to see who should be Lytro-ized next. All you have to do is submit a photo of yourself or your favorite moment to @Lytro via Twitter using the hashtag #LytroMe.
If you’re chosen, The Lytro-izer will do it’s magic, then tweet you back your recreated living picture.