ATTIK has just created this new logo and ID system for Salt Lake City-based Experticity. According to Experticity CEO Tom Stockham, the new identity launched on Jan. 1 across all of the brand's marketing channels. The old logo is left, new one right.
"We've evolved quite a bit as a company, and we needed a sophisticated identity with a human touch to represent the level of helpful expertise our brand represents," Stockham said. "We knew ATTIK had a long history of exceptional brand work for top-tier clients, and we were delighted at how quickly they were able to comprehend our business." So far the new Experticity branding has been executed in a new website, email campaigns, print collateral and in video work.
"We love having the opportunity to help such a remarkable company elevate its influence by virtue of a strategic brand mark and an intelligent, comprehensive VIS that can absolutely impact revenues and profits," said Margie Kane, ATTIK's managing director.