We continue with our Year of New Agency Websites with a bonus! Heat not only has a new site, they have a new logo too.
Here's what they told us about the new undertaking:
"We thrive under the belief that people feel most alive when they are surprised. So we did it to ourselves. Kind of like tickling yourself, but way more fun. To launch our new logo, website and overall brand positioning refresh for the agency, we surprised our entire agency (and their dogs, of course) with an impromptu midday performance by Inspector Gadje, an awesome, local thirteen-piece Balkan brass band."
The site is a clean, visually-appealing design with some nice touches and transitions. And yes, everyone (and every dog) in the "People" section is wearing sunglasses.
If on one night every year, you could commit any crime without facing consequences, what would you do? In The Purge, a thriller that follows one family over the course of a single night, four people will be tested to see how far they will go to protect themselves when the vicious outside world breaks into their home.
Advertising isn't all Nike and Old Spice. We have to do work for some more obscure clients. And this is the latest from San Francisco's Ryan Partnership for Vita Flex - an equine supplement. We have no clue if this resonates with the target audience but we like the strategy of "The Fine Line Between Good and Great."
ECD: Guy Bommarito
ACD: Mark Bell
Director: Tom Seawell
Here's a cool project that TEAK digital concepted and produced - the JanSport ‘Live Outside’ road trip: a two-week journey with San Francisco indie band, The Stone Foxes and friends. The ‘Live Outside’ cast and crew made their way across the Southwest in a 1975 RV to attend the JanSport Bonfire Sessions at SXSW in Austin, Texas, checking out live performances by The Divine Fits, Japandroids, Wavves, SK8R, and Team Spirit.
When the trip was over, TEAK walked away with 80 hours of footage, 16,000 photos, a ton of great memories, and one Hipstamatic editorial spread.
Here's a really interesting data visualization from Schema Design. They tracked how people move about San Francisco, Zurich, and Geneva via public transportation over 24 hours. It's a pretty fascinating look at the pulse of the city.
.jpg "A print ad from an Amstel Light Campaign more at Elijahfarmer.com")
