The California arm of The Nature Conservancy has selected Draftfcb San Francisco as its first creative agency partner. Three other undisclosed agencies participated in the pitch, but in the end, Draftfcb came out on top.

Congrats to Draft on the big account win.

Yes, this spot for some goofy exercise equipment features a guy taking a shit.

Yes, it's fake, fake, fake. The cameraman didn't see him? Who takes a crap with the door open and the light off when there's obviously a video shoot going on? Ridiculous. Of course, we are reporting on it...

Here's a new spot for the San Diego Zoo by M&C Saatchi and directed by Lorenzo Fonda. The spot below was cut into individual spots - which we would have liked more if they didn't give away any surprise by slapping the logo in the corner the whole time.