This has to be one of the strangest spots for a gym we've ever seen. Kingdom of Sports in Germany is a fitness center focused on helping people lose weight. In their latest spot by ad agency Kolle Rebbe they... um... take the idea of "Fat Kills" to an extreme.
Because of legal battles and shareholder anger over the phone hacking scandal by its British tabloid newspapers, Rupert Murdoch's megacorporation NewsCorp is currently going through the process of splitting into two parts. As such, most of NewsCorp's entertainment and TV properties, including the Fox Entertainment Group, Fox News and 20th Century Fox, will be split off from its publishing assets into a separate company — which will now become 21st Century Fox.
It's still up in the air as to how it will be used, but here's the new identity for that company. We hope it doesn't replace the iconic music and visual introduction 20th Century Fox has used to precede movies since, well, forever. It's too precious to let go of.
What do you think of the new design from Pentagram? We think it looks like something a random person pulled off the street could do in 15 minutes on Illustrator.
Yesterday, Wired magazine released their June digital edition, "The Connective: Mass Transmit," a mobile magazine connected to live data that refreshes each time you open it. Featured content also includes crowd-sourced editorials put together over a 48-hour period at the Wired offices curated by the Wired team.
The digital edition connects readers to the "Internet of Everything (IoE),” inspired by the brand position of Goodby client Cisco Systems. The publication is the product of a combined effort between Cisco, Wired and its creative and media agencies, Goodby Silverstein & Partners (GSP) and Mindshare.
Goodby Silverstein & Partners created the branded ad experience within "The Connective: Mass Transmit." All in all, it's a pretty cool idea that's executed flawlessly.