In the fictional world of storytelling, Mad Men’s Don Draper is legendary. No matter how bland the product—even if it’s margarine or a slide carousel—Don can weave a story that reaches into the soul of his listener.
As brand storytellers themselves, Transmedia SF couldn't help wondering what Don would do if confronted with the myriad of media and technology that marketers must consider today. Would he run screaming from the room and finally jump out that window? Or, would he pour himself a stiff drink and get down to the business of storytelling?
They like to imagine him taking a big swallow, Zen’ing out the techno hype and zeroing in on his own heartbeat and that of his audience – then authoring a story that aligns with the values he finds there. Only then would he build the experience and create a point of entry for his audience that maps to places they love to visit.
That’s Transmedia SF's approach and one they'll be sharing in the Transmedia Discovery Workshops For Brands and Communications hosted by TransmediaSF.
It's a 3-part series starting tomorrow, so if you're interested, get more info and sign up ASAP.