ATTIK rocks some serious "Enter the Machine" creative for Scion.

When ATTIK launched the nationwide teaser campaign for the Scion tC, we were dying to see how it all played out. Well, we're starting to find out. The "Take On the Machine" Augmented Reality Game has launched today, which for the first time, uses an AR marker as the steering wheel in a commercial game. The print ad, featuring a removable AR marker, is currently hitting the streets in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, and Modified.

You can check out the game here. (Look for the "Augmented Reality" tab at the top).

And as soon as the :60 3D in-cinema spot is released in theaters on Friday, Sept. 10, we'll make sure to post about that.