Windows Phone 7 shadowboxes - from Hub Strategy

Check out these handcrafted Shadowboxes that Hub Strategy sent to an elite group of national bloggers as a part of Microsoft’s campaign for the Windows Phone 7. Each Shadowbox included two Windows Phone 7s, one for their personal use and one to give away via a contest on their blog.

In a unique low-tech turn for an anticipated high-tech product, Hub Strategy took the Windows Phone 7 “Live Hubs” concept, in which users can personalize the Start screen with calendar, photo and email tiles, and brought it to a tangible, touchable level by working with artists, craftsmen and sculptors to create individualized wooden shadowboxes to target influential, nationally recognized bloggers.

Included in each shadowbox are miniature representations of each blogger’s topics: from tiny chef hats to mini game consoles to measuring tapes and lipstick. They took “personal” a step further: Hub hired a doll artisan to create hand-sewn “Me” dolls representing the visual likeness of each blogger, complete with a personalized “to-do” list for each Me doll based on an imaginary typical day. For instance, Maggie, author of the lifestyle and fashionista blog Mighty Girl, has a MIGHTY LIFE LIST: 100 THINGS TO DO LIST posted, so they created a custom “to do” list for Maggie reflecting her list in her shadowbox.

“We dug so deep into the background of these bloggers, that we sort of felt like cyber-stalkers,” said DJ O’Neil, Founder and Creative Director of Hub Strategy. “But it gets the point across: the campaign is geared to show bloggers (and their readership) just how personalized the Windows phone 7 can be.”

The SF Egotist didn't get one. But we'll chalk that up to the fact that no one knows who we are or what we look like, so our "Me" would have looked like a faceless voo doo doll.