ATTIK launches coup de grace 3D cinema spot for Scion.

We've posted previously about the cool "Take on the Machine" campaign that ATTIK has been rolling out for the Scion tC - featuring a teaser campaign, AR game and lots more. Well now they're out with their coup de grace - a :60 3D cinema ad.

We wish we could hand out 3D glasses to all of you to get the full effect, but you'll have to settle for the 2D version below.

"In essence, our campaign presents 'the machine' as a menacing city, and it invites fans to get behind the wheel of a 2011 Scion tC to take it on," ATTIK's co-founder and executive creative director Simon Needham explained. "Taking cues from Hollywood's playbook, we began with teaser elements, including promotions across virtually every form of media. With our cinematic ad in theaters and on TV, and with the cross-media ads now inviting fans to visit our campaign website to 'Take On the Machine,' we feel we've introduced the new tC with the platform it rightly deserves."

Scion tC "Take On the Machine" from ATTIK on Vimeo.