ATTIK and Scion take over the world.

Not content with simply owning the U.S., ATTIK and Scion have branched out with a new campaign for Canada as well. Beginning next week, 2011 editions of the brand's xB, xD and tC models are set to arrive at 46 dealerships opening in Montreal, Toronto and Vancouver.

"Just as we did when we were gearing-up to launch Scion in the U.S., we began by performing extensive research into Canadians aged 18 to 24," executive creative director Simon Needham explained. "We learned that these individuals share a great deal in common with the U.S. audience for Scion, in that both groups are creative, independent-thinkers who are resistant to advertising... but also that those in Canada tend to be more community-focused, and more interested in group collaborations. Fortunately, as an authentic lifestyle brand, Scion has a lot to offer in regard to those unique values, so our campaign has focused on Scion's commitments to a unique lifestyle, and to self-expression within the context of the creative community."

The Canadian campaign features a 60-second 3D cinema spot, Canada-specific print and online ads, digital outdoor, dealership POS, and other non-traditional elements.

Scion Canada "What Moves You" from ATTIK on Vimeo.