twofifteenmccann helps out the SF Zoo

When the economy is sputtering along (like it is now), organizations that rely on donations always have a tough time. And the San Francisco Zoo is no exception. So they turned to twofifteenmccann for a persuasive fundraising appeal to corporations.

Working with San Francisco based photographer Hunter Freeman and his partners at Sugar Digital, the agency created a simple rallying cry “Until animals can work for a living, they’ll depend on your donation.” Launching in the Wall Street Journal, the campaign will roll out all year long in an effort to attract corporate attention to the zoo’s plight.

Credits
Client: San Francisco Zoo
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Creative Director: Neil Levy
Art Director: Ivan Djayaputra
Copywriters: Quentin Shuldiner, Chip Waters
Account Supervisor: Julie Barros
Account Director: Zach Rubin
Print Producer: Britton Courtney
Photographer: Hunter Freeman
Post Production Retouching: Sugar Digital, Giovanna Giordano