Super Bowl chatter

We all talk about the Super Bowl ads incessantly. And we're sure to post our critiques of many of the spots here. But that's because we're all in advertising. The big question is, how many regular folks will be doing the same. According to Venables Bell & Partners new survey, the answer is: plenty.

A few highlights:

• During the game, 22% of Americans plan to be on Facebook (vs.16% in 2010) and 22% plan to be texting, while only 4% plan to tweet.

• These percentages nearly double for young adults (18-29), with 41% saying they’ll be on Facebook, 44% reporting they’ll be texting and 12% tweeting.

• Americans are also almost as likely to “like” a brand on Facebook that advertises during the Super Bowl (20%) as they are to “like” a team (24%), with 25% of young adults likely to “like” a brand.

• 43% plan to rewatch their favorite ads and 31% plan to pass those along to others via email or social networking sites like Facebook and Twitter, up from 26% last year. These numbers rise with younger adults, with almost 49% saying they’ll share and 55% reporting they’ll rewatch ads online.

It's no surprise that Super Bowl ads are not the one-and-done spots of the past. But the web and social media are extending the reach and frequency like never before. Makes that $3 million for :30 seconds seem almost worth it, doesn't it?

Just please God, no more GoDaddy.com spots.