Goodby catches flak for latest Milk campaign.
We really don't see the problem. Men are constantly portrayed in advertising as morons who can't do anything right. They're made fun of for everything from diarrhea to buying the wrong office supplies. But when an advertiser has a little fun with the mood swings involved with women's PMS - everyone's up in arms?
Please spare us the faux outrage and lighten up. The campaign clearly communicates a product benefit and gives people one more reason to stay stocked up on milk. That sounds like great advertising to us.