The SF Egotist proudly presents ONCE.

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11 of San Francisco's greatest creative minds walk into a bar. No, it's not the start of a joke. It's ONCE - a one time, once-in-a-lifetime gathering of the city's most creative people, brought to you by us, the SF Egotist.

For one night, in one secret location, we gathered together the likes of Rich Silverstein, Co-Chairman/Co-Founder of Goodby Silverstein & Partners; Scott Duchon, Chief Creative Officer at twofifteenmccann; Stephen Goldblatt, Executive Creative Director at Evolution Bureau; Ron Lim, Creative Director at ATTIK; Tommy Means, Founding Partner of Mekanism; DJ O’Neil, Chief Executive Officer at Hub Strategy; PJ Pereira, Chief Creative Officer at Pereira & O’Dell; Rob Price, Executive Creative Director at Eleven Inc.; Kevin Roddy, Chairman and Chief Creative Officer at Publicis & Hal Riney; Steve Stone, Executive Creative Director at Heat; and Paul Venables, Founder and Creative Director of Venables Bell & Partners.

Then we sat back and let our city's most-estemed creatives talk, in an open-forum roundtable, about anything and everything regarding creativity. Trust us when we say this is the most epic knowledge dropping we've ever seen - and in our 10-part series there's something for literally everyone who works in advertising. It's insight that most of us would never otherwise hear.

Starting this Monday the 14th, we'll be releasing 2 new videos per day for a week. We can't tell you how excited we are to show this to you.

We also need to give HUGE, massive props to all our esteemed guests, Pereira & O'Dell, Mekanism, Makeshift Collective, Austin Chu and Ronnie Higgins. Without their amazingly generous donation of time, location, equipment and overall awesomeness, this never would have happened. They all rock to a degree we can't fully communicate.

Enjoy the trailer and get excited for Monday. Because it only happens ONCE.


This is going to be fantastic. I cant wait!


can't wait to hear all the women's opinions...o wait.

i was pretty psyched about this until i noticed it's a total sausage fest. wtf? really disappointed. but you don't really need another ad guy's opinion.

Rich Silverstein's only talent is taking credit for the fantastic work of others. He is not at all acquainted with original ideas. Or really any ideas. Good thing he has people with ideas on the payroll.

Art Director is handicap without their team, not that I deny their talent, but only 11 of them is not enough.

And people who really is creative, doesn't work for company like these.

Just saying, I might be wrong.

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