ONCE: Part 6

11 of San Francisco's greatest creative minds walk into a bar. No, it's not the start of a joke, it's ONCE - a one time, once-in-a-lifetime gathering of the city's most creative advertisers, brought to you by the SF Egotist.

Over the course of an evening, in a secret location, they discussed all aspects of creativity and you can be a fly on the wall throughout all 10 episodes. It's a rare chance to learn from the top imaginations in the top creative city in the world.

Part 6: "You know your big idea is right but the client's not buying. What is your secret weapon to sell it?"

Special Thanks to: All our esteemed roundtable guests plus Pereira & O'Dell, Mekanism, Makeshift Collective, Austin Chu and Ronnie Higgins.