Do something good: Support your fellow ad people/cyclists for a great cause.

We love posting about ad people doing things for a greater good - and this one qualifies in spades. This month is the fourth annual stateside Fireflies cycling ride, benefiting City of Hope hospital’s Leukemia and Lymphoma treatment and research for a cure. On Friday, Sept. 23rd, Fireflies commence their six-day, 550-mile ride from Goodby, Silverstein & Partners’ San Francisco office travelling down the California coast to The Mill’s Los Angeles office.

To celebrate, the AICP plans to mark the event at the AICP Show & Next Awards in San Francisco on Sept. 20th at The Autodesk Gallery. Riders will be on hand to provide information, answer any questions about Fireflies and to accept donations on behalf of City of Hope.

“The Fireflies Ride is emblematic of the great good so many in our industry dedicate themselves to,” comments Matt Miller, President and CEO of AICP. “It’s really gratifying to see so many riders from different sectors of the advertising community come together for such an amazing cause, and to see so many of our member companies supporting their efforts. We’re thrilled that the AICP Show & Next Awards can provide a platform for awareness of the ride and the City of Hope.”

The Fireflies Friday morning send-off from Goodby Silverstein & Partners will include loyal supporters from the San Francisco advertising community. “Breakfast in our parking lot was never as fun as last year’s Fireflies send-off, and we are delighted to provide the launch pad (and bagels) again this year,” says Rich Silverstein, GSP co-founder and avid cyclist. “The Fireflies are an inspiring mix of ad industry competitors who ride together for a wonderful cause, and we are honored to do our part.”

To donate, please visit: www.fireflieswest.com