Hub launches new brand campaign for USF.
Hub Strategy unveiled the first-ever brand advertising campaign for the University of San Francisco to increase awareness and recognition for the institution.
The citywide visibility campaign will launch throughout San Francisco on transit shelters, billboards, taxi tops, Muni sides, online banners and San Francisco-based print.
The campaign also leans on San Francisco as a major part of the messaging, as well as the design. The background images are photographs taken around the city. Hub steered clear of typical imagery of San Francisco, such as the touristy Golden Gate Bridge, and instead focused on giving perspectives of the city from USF.
There's a bunch of great lines in the campaign. See the rest after the jump.
Advertised Brand: University of San Francisco
Advertising Agency: Hub Strategy
Creative Director, Design: Peter Judd
Creative Director, Copy: DJ O'Neil
Director of Account Management: Annalyn Duke
Account Coordinator: Meghan Raab
Photographer: Jason Rothman
Producer: Michael Blair
Copywriters: Leona Frye and Jason Siciliano
Lead Designer: Paul Kagiwada
Mechanical Artist: Mike Ornellas
Flash Designer: Armand Tam