AKQA brings us the Do-Minatrix for Wheat Thins.

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AKQA has created a personality named "The Do-Minatrix" to inspire fans to do those things that they've been thinking about doing.

There are a ton of videos on the Wheat Thins YouTube page, plus more Do-Minatrix on Twitterand Facebook.

It's all part of their new "Do What You Do" campaign.

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