Eleven wins Union Bank account.

Union Bank has just announced the selection of Eleven Inc. as their AOR. The local shop beat out some big names including Ogilvy, RPA and incumbent Dentsu and will be handling traditional campaigns for broadcast, print and radio, as well as interactive campaigns for digital, social and mobile platforms.

Union Bank Executive Vice President and Chief Marketing Officer Art Smith stated, “Eleven has a well-established reputation for being able to creatively translate a growing brand’s complex business and product offerings into compelling advertising and marketing campaigns that challenge industry conventions and drive new business. Together we will communicate that Union Bank is offering a new kind of banking experience, built on a foundation of trust and integrity that dates back to 1864.”

Congrats on the big win.