SF MTA unveils new logo. Tell us your thoughts?
The San Francisco Municipal Transportation Agency debuted its new logo yesterday along with a new tag line: “Moving Forward Together.” The design was created by Paul Miller, Creative Director at Method and selected from more than 45 other entries in a contest created by Mayor Ed Lee.
We like the design, which is clean, modern and well kerned (a vastly underrated skill these days). We're not so big on the tag line, which seems like something you'd come up with in the first 2 minutes of brainstorming.
We were disappointed our tag line "At least one crazy person per bus - guaranteed!" didn't make the cut.