Sköna and AC Transit try to "Rise Above It All"
Sköna Advertising kicked off an awareness campaign for AC Transit during a lunchtime event at the Transbay Temporary Terminal in downtown San Francisco. The campaign, “Rise Above it All,” showcases the "stress-free commute, beautiful Bay views, and comfortable, quiet ride available on AC Transit’s transbay trips."
We've been on AC Transit, and while nice, it's a tall order to get riders to believe that benefit statement. Sköna tried to reinforce the benefits with a large, branded hot-air balloon echoing the "Rise Above It All" theme - which came across as a bad (and confusing) visual pun.
Sorry Sköna. This one just didn't do it for us.