• Hub and the Niners kick off Levi's Stadium

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    On the eve of the first sporting event at Levi’s Stadium, the San Francisco 49ers and Hub Strategy & Communication launched their advertising campaign for Levi’s Stadium with a pep rally this morning at the King Street Caltrain Station in San Francisco.

    The 49ers drum line, Niner Noise, and Gold Rush cheerleaders greeted riders as they arrived and departed San Francisco. The campaign includes a full takeover of the Caltrain station encouraging riders to visit the Levi’s Stadium in Santa Clara to take part in a stadium tour and visit the 49ers Museum presented by Sony beginning August 8th.

  • barrettSF Recruits Top Recruiter Rafi Kugler

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    After several conversations and weighing a variety of factors, top talent recruiter Rafi Kugler has convinced himself to join growing SF ad agency barrettSF as Director of Recruiting.

    “It’s an amazing opportunity”, commented Kugler. “To build something exciting with not only friends but creative leaders you trust and respect. It makes what we do every day that much more meaningful.”

    Kugler comes to barrettSF after several years as head of recruiting at local shops Pereira O’Dell and DraftFCB. Prior to that he worked alongside barrettSF principals Jamie Barrett, Patrick Kelly and Pete Harvey at Goodby, Silverstein & Partners.

  • The Oregon Ducks create the first scratch n sniff tickets.

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    Leave it to the Nike-funded PAC-12 darling Oregon Ducks. Not only are their uniforms the talk of the college football world, now so are their tickets. In a tweet yesterday, the Ducks unveiled new scratch n sniff tickets for the upcoming season.

    What do Duck tickets smell like? A pond? Good Oregon weed? Nope: Carl's Junior, who are a sponsor.

    Just as long as they don't smell like a locker room, we're fine with that.

  • Account Win Alert! Butler, Shine, Stern & Partners wins Blue Shield of California

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    Account Win Alert! Butler, Shine, Stern & Partners was just selected by Blue Shield of California as its agency-of-record following a review. They'll be working on brand awareness, product marketing analytics and media buying across all of Blue Shield’s consumer and employer group businesses.

    “Blue Shield is one of California’s most iconic and important organizations and having an opportunity to help them evolve their brand platform across channels is a great opportunity for our agency,” noted Greg Stern, CEO of BSSP.

    Congrats on the win.

  • Nathan Petty Opens LITTLE MOVING PICTURES in San Francisco

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    Here's some local Friday news: Creative editor Nathan Petty has launched his own boutique shop LITTLE MOVING PICTURES alongside Executive Producer/Partner Jeremy Summer. Summer is a long time SFer, most recently at Y&R California where he oversaw all broadcast and digital production. Petty left a spot on the Whitehouse Post roster to pursue this latest endeavor that they both reluctantly call "a new kind of post shop".

    "For us it's actually very simple." says Petty, "We are smart creative people who help other smart creative people make little moving pictures. Sure, we've adapted our approach to the ever-evolving industry, but the objective never changes: to make great work with great people."

  • Dell's 5-Second Filmmaker

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    Director Adam Gunser gives new meaning to the words “short film” with a mockumentary-style narrative centering on Marty Goldberg, the pioneering filmmaker and reigning king of the 5-second epic.

  • Spell Me This starring Amy Poehler

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    She just seems so underused in these spots. We know there'a bunch of improv going on, but 30 seconds may not be the best use of Poehler's talents.

  • Whatever, USA

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    More details on Bud Light's insane promotion to "create a town". Although it has one of the most apropos names we can think of: Whatever, USA.

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