A CANDID PROPOSAL FROM AN ADVERTISING FIRM’S CREATIVE DIRECTOR.
BY ANDREW GALL
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Dear esteemed prospective client:
I can’t wait to get started on this exciting new advertising campaign for your product/service. It is truly a great opportunity.
By entering into this freelance contract with me, I agree to provide you with the following materials for your new advertising campaign:
A mood board session, in which my team will provide you with 2-3 mood boards that, while appearing to be simple pictures clipped from magazines and then pasted onto black foam core, are, in actuality, THE FUTURE FOR YOUR BRAND’S DIRECTION. These pictures will be edgy and artsy and will take your brand into a new edgy and artsy direction. There will be at least two photographs of Ashton Kutcher.
Read the rest at McSweeney's. It's hilarious.