San Francisco crushes it at the Effies.

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We. Friggin. Rock.

In breaking news, six Bay Area agencies took home a total of nine awards at tonight's Effies. Massive congrats to all the shops.

Draftfcb won two Gold Effies for Electronic Arts Inc.'s "Your Mom Hates Dead Space 2" (with contributing agency Wieden+Kennedy) in the Influencers category and the Leisure Products & Services category, and two Silver Effies for the same campaign in the Entertainment/Sporting Events category and the Software category.

BBDO won a Gold Effie for Comcast SportsNet's "World Championship Baby" in the Single Impact Engagement category.

Twofifteenmccann won a Gold Effie for Microsoft's "You Are the Controller" (with contributing agencies AKQA, Wunderman, Mother NY and Universal McCann) in the New Product or Service category.

Pereira & O'Dell won a Silver Effie for Intel and Toshiba's "The Inside Experience" (with contributing agencies B-Reel and RSA) in the Electronics category.

Goodby Silverstein & Partners won a Bronze Effie for Chevrolet's "Chevy Volt, It's More Car Than Electric" (with contributing agencies Starcom (SMG), Anonymous Content, and MRM) in the Automotive, Vehicles category.

Zooka Creative of Sunnyvale, Calif., won a Gold Shopper Marketing Effie for Henkel's "The Art of Shopper Marketing: Purex's 'Shock and Awe' at Walmart" (with contributing agency Energy BBDO) in the SME-Manufacturer: Single-Retailer Rollout category.


Props all around. This city is on fire.

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