Wieden + Kennedy pwns PETA

PETA likes to take any chance it can get to grab the publicity spotlight by crying "Animal Rights!" like the boy who cried wolf. But when they did it on W+K's latest spot for Dodge, they failed to realize that W+K is a lot more clever than they are.

Wieden simply digitally removed the chimp that was used on the ad (and now refer to him as the "invisible monkey" in the revised voice over).

Hilarious.

The original spot and the revised spot are below.

Via