NEWS
Here come the 3D car commercials.
ATTIK comes out with its 3D car commercial for Scion and now everyone's doing it...
On Thursday Honda launched the new CR-Z hybrid coupe in Time Square with a 3D commercial, Gran Turismo 5 in Stereoscopic 3D, and photo booths with 3D backdrops. They also partnered with Maxim for its first 3D issue and created 3D CR-Z ads for that issue.
We're already over the 3D thing. We're just trying to make any sense at all of the opening line to the CR-Z spot, which shows the sun and the moon with the line "On rare occasions, opposites can co-exist." Since when are the moon and the sun opposites? And what does that have anything to do with the rest of the spot? Same goes for the print headline. It's a crappy line that could be for any product you're advertising in 3D.


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