NEWS
Shell shows they know nothing about Social Media.
Now THIS is funny: In order to promote a campaign called “Let’s Go! Arctic.” Shell decided to set up a “social ad gallery” that allows people to pair a photo of the arctic with their own headline.
Now why would anyone think to turn this into something other than a rah-rah for drilling in a beautiful natural resource?
Hurry and check out the gallery. Because there's no way Shell keeps it up long.
UPDATE: It's a fake! Greenpeace and the Yes Men strike again. Epic.
Comments
There's no way this is real.
Sadly, just a well done fake. The contact page calls oil "dinosaurs' parting gift to Man".
It is a fake. Here's the story: http://www.greenpeace.org.uk/blog/climate/greenpeace-yes-men-and-inside-...
if anyone believed this is real...even for a second is an idoit
Did you read the story? Or only stop at its a fake- because that link clearly reads after the video disaster on YouTube, Shell started this campaign. Another marketing fail. Read the whole link you provided.
"The event was a hoax, and so was the follow-up email and the website with its often hilarious-if-it-wasn't-true fake Shell marketing copy."
Reads like the website was fake as well. Yeah?
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