Shell shows they know nothing about Social Media.
Now THIS is funny: In order to promote a campaign called “Let’s Go! Arctic.” Shell decided to set up a “social ad gallery” that allows people to pair a photo of the arctic with their own headline.
Now why would anyone think to turn this into something other than a rah-rah for drilling in a beautiful natural resource?
Hurry and check out the gallery. Because there's no way Shell keeps it up long.
UPDATE: It's a fake! Greenpeace and the Yes Men strike again. Epic.