By Egotist / /
What a hell of a year. It wasn’t a good year. It wasn’t a bad year. It was just 365 days of more of the same. More talking about how the technology is changing. More fear-mongering about our “dying” industry. More revolutions and evolutions. More strategy. More conceptualizations. More convergence and divergence. More. More. More. I am glad it is almost over.
With all this blah-blah in the ether, it is pretty easy to lose sight of the basics; the keystones of what we do and why we do it. While everyone was talking about doing stuff, I had to spend a lot of my time actually doing something. And when you are forced to produce creative—and results—on a regular basis, it makes you focus on the reality of our industry. Good ideas are easy to come by. Producing good ideas is a lot harder—even harder still is to produce them well.
So, here is a self-indulgent representation of the mantra that i kept repeating to myself throughout 2010:
Theo is the creative director at Traction.