32 Under 32: Tyler Griffis

By Egotist / /

Our 32 Under 32 interviews continue, this time with Tyler Griffis, ACD/Copywriter at MRM SF.

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How do you think you approach your job differently than other people?

I’m not sure I approach the job as a whole any different than those around me. I might be more of an analytical thinker and puzzle solver than some creatives, but that’s splitting hairs. I tend to ask, “Why?” about everything until we get an answer that can no longer be questioned. Not unlike a toddler. It probably gets pretty annoying to my coworkers.

What kind of accounts/projects are you working on these days?

Wells Fargo, mostly. I lead a lot of their projects with my partner, Gerard Talampas. They have been a great client. Challenging at times, but I feel like we have a shared goal, and we try to improve the work every day.

What is it about where you currently work that really pushes you to be better?

The people around me. I’ve never been around this many talented, driven people in an agency. Everyone brings it every day. It’s a very intellectually competitive atmosphere, but not cutthroat, if that makes sense.

In thinking over your career so far, what work had made you the proudest?

My proudest moments are when we were able to produce ideas that mean more than just sales. A project around financial education for college students is probably my favorite for that reason. Another was the work we did on Poise. It feels good to have a different mission from time to time.

We hear you seem to have a new hobby every week. Tell us about that.

Ha. I have the attention span of a housefly. My garage is full of semi-finished projects and the tools of fifty different trades. I just got a sewing machine, so I guess that’s next. But I’m also really excited about woodworking. I’ve been this way as long as I can remember.

Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?

I haven’t the slightest idea, and I prefer it that way. I tend to focus on the moment and the task in front of me. Everything else works itself out. Nothing is more terrifying to me than planning out the next year of your life, let alone ten.

This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.

There are many, but since I have to choose, I’ll go with my first Creative Director at Organic, Brad Mancuso. As much as he taught me personally about advertising, the most important thing I learned working under him is how a good leader operates. Now that I’m getting to that level, “What would Brad do?” is a question I ask myself a lot.