32 Under 32: Colin Comp

By Egotist / /

Our next in our series of 32 Under 32 interviews features Geary LSF Senior Group PPC Manager Colin Comp. Learn more about this rising San Francisco star below. The 32 Under 32 award-winners were chosen by judges from AD2SF and The SF Egotist based on their passion and contribution to the Bay Area advertising and marketing scene.

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Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?

I do whatever I can to engrain myself in our client’s business. Ultimately, I aim to feel like their marketing dollars are being sourced from my wallet.

I actually bought a large number of stock shares in one of my former clients. This particular client is very technical with a lot of nuances in keyword inventory and ad verbiage for PPC. It really motivated me to pick up the ins-and-outs of their industry quickly.

What kind of accounts/projects are you working on these days?

Some really exciting opportunities. To name a few:

Hudson’s Bay Company (oldest commercial corporation in North America), Lord & Taylor (oldest upscale, specialty retail store in the United States), Domo (up and coming BI software company with $250 million in funding), and Blue Jeans (cloud based video conferencing).

What is it about where you currently work that really pushes you to be better?

Our company invests a lot of time and resources in recruiting. On a daily basis, I’m surrounded by Cal, Stanford, and UCLA graduates with a passion for anything digital. We’ve done a great job internally to foster innovation, and cultivate quality over all else.

I’m very lucky to work with the group of people that we have.

In thinking over your career so far, what work had made you the proudest?

Within the last year, we made some structural changes to better serve our clients. At that time, I was asked to lead our Paid Media division in San Francisco. More than anything else, that moment meant the most to me.

Since I started with the company as an Account Manager, my ultimate goal was to eventually lead the greater team and focus on developing people. That opportunity, has provided me with the opportunity to marry my passion for data/analytics with developing people – which ultimately brings me the most joy.

We hear you’re really into CrossFit. Tell us about that.

I’ve been training at San Francisco CrossFit for about a year and a half. It’s been incredible! That gym is headed up by Kelly Starrett, a world-renowned mobility expert. Outside of Starrett, there are a number of other coaches that are at the top of their game in the niche (Carl Paoli and Diane Fu).

The combination of community, competitiveness, and focus on quality movement has changed my perspective on fitness. At this point, I’m hooked and have admitted it – I’ll be a life-long CrossFitter.

Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?

No question in my mind – Social entrepreneur. At my core, I’m an “idea guy” and am constantly thinking about how processes, products, services can be improved.

As I move forward in my career, I’d like to take the hands-on business management experience I’m earning now to help build a company of my own. That company, would be for profit, but exist to do good in the world.

This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.

I owe the majority of my successes to this point to my mentor and friend, Jonas Oppedal.

He was one of the original members of the team who hired me. Unfortunately, he’s no longer with the company. But, along the way, he taught me more life lessons than many people would hope for in my career to this point.

His focus on culture and people was undeniable and inspiring on even the toughest of days. I will always remember the lessons he taught me of executive presence, team management, and goal setting.

  1. Alex Webber March 13, 2014

    Congrats Colin! It's been a true pleasure working with you up to this point and learning all the tricks of the trade through your wisdom in PPC and beyond in this space! All my best to the future you make happen! Here's to working with you and moving onwards & upwards! BoomSiccit' ;) Alex

  2. Ron Meshna March 13, 2014

    Congradulations Colin! You should be proud!