By Egotist / /
Here’s another chance to get to know one of our fabulous 32 Under 32 winners. This time it’s Danisha Wright, Media Supervisor at AKQA. Check out her interview and come back tomorrow for another look at another rising Bay Area star.
Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?
Advertising and digital media strategy/planning is not just about cranking out media plans but it is really about relationship building. As an advertising professional you must develop meaningful and trusting relationships with your clients, publisher partners, and internal/external team members. This allows clients to believe in and value the knowledge shared, publishers to push boundaries, and team members to follow your lead. These relationships are important to me and I build on them daily.
What kind of accounts/projects are you working on these days?
Mostly retail accounts with a strong focus on social and content marketing.
What is it about where you currently work that really pushes you to be better?
My team! The media department here at AKQA is full of fresh and innovative thinking and it is contagious. This environment keeps me on my toes and forces me to live up to the level of innovation needed to be competitive and a good leader.
In thinking over your career so far, what work had made you the proudest?
My proudest moment was receiving the SF Big Social Media Campaign of the year award with my teammates for our digital and social media work on Old Navy’s Rockstar campaign.
We hear you volunteer with Oasis for Girls. Tell us about that.
I first got introduced to Oasis from a good friend of mine. She was a volunteer and knew that this type of work is right up my alley. It is one of my more recent volunteer opportunities and I am really excited about participating in my first panel discussion on March 20th . I, along with nine other women, will share my career journey with Oasis girls! I love being able to give back and inspire girls to be the best that they can be.
Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?
I don’t have that 100% figured out yet. Let’s see what the future holds.
This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.
Kamaiyah, my four year old daughter. She inspires me to be the best mom, woman, sister, friend, and leader that I can be. Our individual successes are intertwined.