32 Under 32: Marcus Pratt

By Egotist / /

It’s Thursday and that means another in our 32 Under 32 series. This time it’s your chance to meet Marcus Pratt, Director of Insights & Technology at Mediasmith.


Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?

There are two elements I strive to bring to work everyday:
A passion for my agency and my client’s businesses, and a desire to learn something new. Digital media is changing so quickly, there is always quite a bit that I don’t know. By following a path to new knowledge, I hope to give our clients a competitive edge by bringing them new opportunities.

What kind of accounts/projects are you working on these days?

I oversee our programmatic buying and analytics practices and serve as account lead for some of Mediasmith’s clients, both b2b and consumer. I really enjoy the chance to touch many different aspects of media, relating to both strategy and execution. Recently, I’ve been thinking a lot about how to keep improving our analytics offering while streamlining internal reporting processes. We’ve made some great progress getting data out of spreadsheets and into dashboards, but there are always new data sources to integrate.

What is it about where you currently work that really pushes you to be better?

Mediasmith really pushes me to be better by giving me enough freedom to try new things, but also enough guidance and resources to be set up for success. I’m surrounded by intelligent, motivated people that encourage me to continually improve, and have access to a fantastic network through our agency execs.

In thinking over your career so far, what work had made you the proudest?

I recently had a former client reach out from her new position. She wanted to work with Mediasmith again, and wanted to ensure I would be involved in her business. That tells me I’m doing the right thing, and brings more pride than any brand awareness study or media plan.

We hear you volunteer with the Opera Guild. Tell us about that.

SF Opera Guild is dedicated to arts education by bringing programs to nearly 200 schools in the area. This takes a lot of money, and primary revenue sources for the guild are paid events. I volunteer at these events, helping to check in patrons, fulfilling auction winnings, or even standing in as a “footman” in full costume once (think Downton Abbey) after a last minute actor cancellation.

Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?

I honestly don’t know the answer. In ten years I’d like to be in one of three roles: product management at a marketing technology company, marketing on the client-side, or an agency executive.

This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.

Tough call, but I have to choose Dave Smith. He gave my hire the green light over 6 years ago, has fostered my growth at the agency ever since, and reminds me to always stay optimistic.