32 Under 32: Pete Harvey

By Egotist / /

Pete Harvey, partner and creative director at barrettSF, is spotlighted in our next 32 Under 32 interview. Read about Pete and check back tomorrow for another look at a new young face of the SF ad and marketing community.


Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?

I try to steal the qualities I admire in those around me. Jamie sees the good in everything before he finds the flaws. Patrick takes worry off your shoulders without letting you know he’s done it. We’ve got a whole long table filled with people I’m still figuring out how to rip off.

What kind of accounts/projects are you working on these days?

KQED just came through our doors, which has everyone in the office celebrating in soothing, Terry Gross whispers. Rubio’s – the San Diego fish taco restaurant – let us raise bottles of beer to the ocean in their work. And we’re about to launch a new campaign for YP. We got lucky in our first year.

What is it about where you currently work that really pushes you to be better?

There’s a thing called “choreball” in the office. Sink a basket from across the room and you don’t have to do the dishes or take out the trash. So honestly, I’m trying to nail my sky hook.

Otherwise, there are a billion things about being part of a start-up that I’ve never been expected to be good at before. It’s fun and weird and hard and pushes me to be better.

In thinking over your career so far, what work had made you the proudest?

I’m terribly proud of the Rubio’s To The Ocean campaign we just launched. And truth, the campaign Arnold and CP+B crafted together for a decade and a half. Putting the screws to Big Tobacco with Pete Favat and Alex Bogusky and too many talented people was humbling and great.

We hear you’re involved in Project Open Hand. Tell us about that.

I’m one of thousands who have come through the doors there. What got me started was a group of friends I went to college with at Wesleyan – we’d spend a few hours packaging up food, distributing it to grateful people and talking about the wildly scattered directions everyone’s taken with their lives. It’s a worthwhile Saturday.

Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?

If I can still afford to live in San Francisco, I’d be psyched.

This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.

Pat Doody started the agency WongDoody with Tracy Wong about 20 years ago. They’re both very good people. When I first got started, Pat took me under his wing, told me I would be an ad guy, then did what he could to make it happen. Everyone deserves to have a Pat in this business. He makes the industry better.

  1. Anonymous March 26, 2014

    Pete rocks. Great creative, great guy. Well deserving of this honor.

  2. Anonymous March 26, 2014

    Love the flamethrower photo. Classic.