32 Under 32: Kai Hasson

By Egotist / /

One more week of 32 Under 32 interviews left to go. Kicking it off this Monday – Portal A Creative Director Kai Hasson. Read up on this rising San Francisco talent.


Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?

I love the unknown and I think our company thrives on challenges. It feels like every project, we’re doing something we’ve never done before. It can make for some pretty nerve-wracking moments on set, but it’s also part of what makes the job so much fun.

What kind of accounts/projects are you working on these days?

We’re really fortunate to be working on a diverse set of work right now. We’ve got comedy shorts, documentary web series, action spots, and some new videos with professional athletes. This year is all about going bigger and bigger with our projects.

What is it about where you currently work that really pushes you to be better?

I love Portal A because our brand is all about being different. It’s about instilling the work with a sense of adventure and humor and innovation. In order to live up to that, we’re always pushing ourselves to do better and to keep up with what’s new.

In thinking over your career so far, what work had made you the proudest?

I’m really proud of my growth as a creative director. I think the bar keeps getting raised for our videos. With that said, some of my more intimate projects are the ones I’m most proud of . When I think about a show we made called “Huge In Asia” I can’t help but shake my head and smile. How did we do that?

How much fun was the “Don’t Stop Believing” video to work on? Tell us about that.

As a Giants fan, that was about as good as it gets. We made a video because we legitimately loved the team. Three weeks later, after the video went huge, we got complimentary tickets, and here I am sitting directly behind home plate, three rows back, at Game 1 of the World Series! It was incredible.

Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?

I see myself directing really interesting projects. I see Portal A creating really big original work that people are anticiapting before it comes out.

This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.

My mom for having a “go out and live your life” attitude. She and my dad told me to go out and find something that I loved. That’s what I needed.