By Egotist / /
Today we start with our first 32 Under 32 interview – Jonathan Hirsch, copywriter at Muhtayzik Hoffer. Take a look at our talk with this rising star on the SF ad scene. Then check back tomorrow for another look at a different 32 Under 32 nominee.
Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?
I’m a part of a big team that goes above and beyond. We treat every assignment as an opportunity to do something great. My personal approach is to gather as much information and whiskey as I can find, devour it all, and then geek out with my partner.
What kind of accounts/projects are you working on these days?
My partner and I have been focusing on Netflix, Audi, and new business. I’m also working on some cabinet doors that have been almost-done since February.
What is it about where you currently work that really pushes you to be better?
[Executive Creative Director] John [Matejczyk] always finds and fights for the best idea in the room, which is a great opportunity for a new creative. An environment like that could easily become competitive or cutthroat, but it’s anything but. The guidance and support we get from other creatives here is unbelievable—everyone’s really rooting for each other to succeed.
In thinking over your career so far, what work had made you the proudest?
I’m proud of all the work we’ve done—even the embarrassing stuff. It’s all a part of the process of learning and growing as a creative. One of the nice things about Nicole [Birch] being selected too is that I can trust her to do a good job of picking something and instead use this opportunity to plug our musical abilities. She’s going to be really grateful that I continue to share that.
We hear you’re working with Litteratti.org. Tell us more about that.
It’s a little early to discuss what we’ll be doing with Litterati, but we’re excited to be working with them. Litterati’s ambitious goal is to create a litter-free world. It’s easy to help: if you see a piece of litter, snap a shot of it on Instagram, use #Litterati when you post it, and then throw the litter out. Instagram’s geotag then adds your contribution to the digital landfill at Litterati.org, where the aggregated data becomes a useful tool for attacking the problem of litter on a larger scale.
Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?
Hopefully concepting. That and updating Nicole’s Facebook status when she’s not looking are my two favorite parts of my job. I’d like to be able to keep doing both as we take on more senior roles.
This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.
It’s tough to pick just one person—but not that tough. I’ve been lucky to have great mentors and supporters, but no one comes close to my wife Hannah. Nobody, myself included, has believed in me or driven me to do what I love more than she has.