32 Under 32: T.T. Tu

By Egotist / /

Time for another 32 Under 32 interview. This fine Monday we’re talking to T.T. Tu, Assistant Social Manager for Old Navy. Take a look and get to know T.T.

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Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?

Thanks so much for the recognition – it’s such an honor to be chosen and to be regarded as someone who goes above and beyond his work. As a social media manager, I’ve gotten used to wearing multiple hats at any given time. One minute you’re a producer, the next you’re a creative, a brand manager, a content publisher – the list goes on and on. By developing an in-depth understanding of every step of the social production process, I’ve been able to wrangle and mitigate specific pain points in the chain and proactively plan in for ambiguous and confusing moments. The key is to just roll with the punches and learn to how to best deal with this balance of quickly reacting to change and proactively adapting to move forward. Every obstacle is an opportunity to improve and optimize.

What kind of accounts/projects are you working on these days?

I manage content production, brand conversation, and strategy execution across Old Navy’s social platforms.

What is it about where you currently work that really pushes you to be better?

My team – hands down. I work with an amazing group of smart, creative, and quirky individuals that really believe in producing great work. They inspire me to always think beyond what’s actually possible and enable me to go for what I believe in.

In thinking over your career so far, what work had made you the proudest?

During my time at Old Navy, I’ve been tasked with revamping our approach to Instagram. Since I’ve been at the company (last June), we’ve been able to grow our follower base from 60,000 to over 320,000 followers and the creative look and feel since then has completely transformed. It’s been so fun and rewarding to develop content alongside the creative team and to develop a cohesive strategy that elevates the brand and brings out the best that Old Navy has to offer.

Back in college, you participated in the National Student Advertising competition at Berkeley. Tell us about that experience.

Yes! I spent three years participating in the National Student Advertising competition with Berkeley’s chapter of the American Advertising Federation and it was honestly one of the best experiences of my life. From working countless hours on our marketing presentations to traveling across the country to represent our district at the national level, I not only learned what it takes to put together an integrated marketing plan but also learned what it means to be a leader and how to take an idea and bring it to life. NSAC provided me with my foundation in marketing and introduced me to this awesome industry. Go team imagiCal!

Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?

In 10 years, I better be at the top of my game, constantly on my toes, and curious for what lies ahead.

This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.

Ah! Only one? Let me first say that it takes a village to pull all this off. But if I do have to pick one person… is it too cliché to give a shout out to my mom? She’s honestly the best.