32 Under 32: Niaz Zia

By Egotist / /

Back for more 32 Under 32 interviews? Good – so you won’t miss our talk with Niaz Zia, art director at Eleven. See you back here tomorrow for another.


Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?

Advertising is not just about promoting for me. I look at advertising through glasses of art, its aesthetic appeal and beauty.

What kind of accounts/projects are you working on these days?

I am working on 111 designs in 111 days.

Our lives are filled with emotions. Happiness, sadness, stress, excitement, etc influence our state of well-being and how we interact with each other. Expression and in particular proper self-expression can have monumental effects on our relationships and how we relate to our environment. Art has always been influenced by the socioeconomic and cultural happenings at any given era. Artists have always expressed their mind and emotions through their art. This project is a special way I am interacting with my environment. Each piece of work is a snap shot of how I view the world at that moment. Quick and rough nature of the expressions is inherent to this work. Imagine taking a glimpse of a new scene and quickly expressing what you remember. Each design is an embodiment and manifestation of what I see, feel and think at that moment of living during the 111 days.

What is it about where you currently work that really pushes you to be better?

A learning infused growth and the opportunity to interact and work with talented artists is high on my list. I beleive becoming better empowers me to execute better both on the growth and on the interactions with my colleagues. This is in turn will increase productivity as well as giving me a sense of fulfillment by playing my role in a team that can achieve greater goals that any of us can individually do.

In thinking over your career so far, what work had made you the proudest?

I enjoy art and everything about it. I still have some of my drawings from when I was 5 years old. Years ago, I had the chance of teaching painting to challenged children. I always remember my own sense of satisfaction when they could learn and draw beautiful paintings and enjoy themselves.

Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?

Having my own design firm.

This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.

My dad. He was there when I needed his support. He was not there when I had to get on my own feet. I had the privilege of receiving his fact based criticism and encouragement.