By Egotist / /
Happy Monday! We’re closing in on the last of our 32 Under 32 interviews, so enjoy this one from Nichole Geddes, Senior Art Director at Heat. Then, as you always do, check back tomorrow for more.
Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?
It’s hard to say what I do differently from others. I just know that I approach my job with positivity. Every project has the opportunity to be great, whether it’s a banner ad or a big brand campaign, it has the capacity to be pretty awesome and I try to make it awesome. Being excited about each project motivates me and hopefully the people I work closely with on a daily basis. It makes for more enjoyable days, even when projects start getting tough.
What kind of accounts/projects are you working on these days?
The big thing I’ve been working on this year is Hotwire’s new brand campaign. Heat became AOR for Hotwire at the start of this year so we’ve been working hard to get out the new campaign that will be released at the end of this month. I’ve also just finished up some really fun motion graphics work for Dolby’s Atmos technology. And springtime means video game season is on the horizon, so I’m already starting some new stuff for EA SPORTS.
What is it about where you currently work that really pushes you to be better?
I’ve been at Heat for just over four years, which we all know is forever in ad years. But there is a serious reason why. The people. I’m surrounded by some incredibly talented, super fun and highly creative individuals at Heat and they really push me to continue to make great work.
In thinking over your career so far, what work had made you the proudest?
I think putting any work out into the world is always a moment to be proud of, but if I had to pick one I would have to say the digital campaign for EA’s Titanfall. We took the classic Atari games—Asteroids, Missile Command, and Centipede—and injected them with the firepower of the lead Titanfall character. It was a pretty big hit on the interwebs and was a ton of fun to play. I mean, I loved those games as a kid and getting to make my own versions of them was definitely a highlight.
We hear you collect stamps. Really? We don’t know anyone who does that. Tell us how you got into that.
Yes, really. I’ve actually been collecting stamps since I was 10, thanks to my grandpa. I was always drawn to them because they’re just tiny pieces of art. I have to say that the acquiring of new stamps has slowed down a bit, in part because USPS just doesn’t make as many anymore, but I still love digging through a Mystic Stamp and USA Philatelic catalog every other month. Nerd alert. I know.
Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?
How about in 30 years? That’s an easier one. Hopefully my husband and I will be living back in Colorado running our own kennel-less boarding dog ranch.
This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.
There are really too many people who have inspired, pushed, and helped me get to where I am today to give a shout out to just one. But if I really have to choose, I’d say my Dad (and of course I can’t leave out my Mom – Hi Mom!). My Dad has really made me the determined perfectionist that I am (sometimes to a fault). But I guess it can’t be all that faulty if it’s landed me on this list. So thanks Dad! He’s always been so motivating and encouraging, but he also reminds me to take time for myself. Work/life balance is key in this industry and I’m happy my Dad’s always helping me stay in check.