By Egotist / /
The 32 Under 32 interviews are getting close to wrapping up, but the hits just keep on coming. Today is Dominic Haury, Copywriter at Eleven. Take a look and watch for the final few interviews.
Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?
Thank you so much. I’m honored.
How do I approach it differently? I would say I just try to have fun. I think once I figured out that I wouldn’t get fired for putting a single round of bad ideas on the table, the whole process became more enjoyable. Some days we’re on and some days we’re off, but I still come into work excited (almost) every day. I mean, look at my job—I sit with my partner, we crack jokes and yell at each other for a few hours, write down the results, and get paid for it. We’re pretty lucky.
What kind of accounts/projects are you working on these days?
Currently I am working on multiple facets in three main areas.
Man, I’m all over the map. For the most part, I work on Virgin America, Lyft, and Oakley. My art director Kris Wong and I focus most of our time on larger integrated campaign ideas. We’re working on a big initiative for Virgin America at the moment that I can’t say too much about, but it’s going to be some cool shhh, stuff.
What is it about where you currently work that really pushes you to be better?
There’s a ridiculous support system at Eleven. We’re all in the same boat, and we all want to make good work. At the same time, we feed off of each others’ success. There are so amazing writers here, so when I see work around the agency that makes me go, “Damn—I wish I would have come up with that,” that’s when I go back to my desk, throw on some nature sounds, and try and craft a legend.
In thinking over your career so far, what work had made you the proudest?
I would say launching Lyft’s “Driving You Happy” campaign, just because there was no BS involved. They’re a great company with a great concept that cities like San Francisco desperately need. So there was no spin involved on the campaign; we just needed to get their message out. It was all love.
You’re new(ish) to SF. Thoughts so far?
Rad. This city isn’t like anywhere I’ve ever lived. The weather is unparalleled, people are nice, and the food scene is awesome. Shout out to Orenchi Beyond for keeping my ramen addiction in check.
Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?
This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.
Damn, you’re going to get me in trouble. Honestly, I’d have to say my buddy Joey Manin. He was my roommate in college, and now he works at Big Spaceship in New York. If I hadn’t seen him drawing stick figures in a huge sketchpad in the dorms for his “homework,” I don’t know that I would have ever found out that advertising was actually a legitimate career. But it helped that CU-Boulder has one of the best ad programs in the country. (Yup. I said it.)