By Egotist / /
We’re back with another 32 Under 32 interview. Yesterday’s with Dan Read was great and this next one with Emma Kolb, Social Media Strategist at Heat, we think you’ll really enjoy as well. Remember to check back daily and get to know all the award winners.
Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?
Working in the world of social is definitely it’s own beast. It means everything you make is more two-way conversation and less showcasing something cool. It means your work is living in an environment filled with genuine human expression and experiences (that’s a lot of pressure if you think about it). I focus on making authentic, awesome work that I would want to interact with.
What kind of accounts/projects are you working on these days?
It’s an exciting time because it’s becoming essential for brands to consider social media strategy in everything they do. I get to touch most of what walks in our door on varying levels, whether it’s supporting a larger creative campaign, shooting content, or developing a constant social presence.
What is it about where you currently work that really pushes you to be better?
The intelligence and creativity here at Heat is unreal. Being surrounded by brilliant people who are constantly pushing out great work is some of the best motivation there is. Can’t be looking like a slacker, yknow?
In thinking over your career so far, what work had made you the proudest?
There’s been a lot of great things happening the last year, but working with Hotwire has been an especially rewarding journey. Crafting content that speaks to the travel lifestyle and the many experiences that come with it has allowed us to shine in a category largely focused on deals. It’s the prime example of using social to stay authentic to your audience. Plus, when a client intersects with one of your real-life interests that’s always a bonus.
We hear you volunteer at everything from the food bank to cleaning beaches. Why is volunteering so important to you?
I think community is important. I moved here from the Midwest, didn’t know one person, and found a home with this amazing group of people called SOfit. We workout together during the week and give back to the community on weekends. It’s therapeutic to put energy back into things that aren’t all about me.
Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?
I hope I’m in a flying car somewhere with a full passport and like 8 dogs.
This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.
Only one? You’re right, that’s tough. My dad persevered through my rebellious emo teen years and for that, he deserves endless shout outs. Love ya, Dad.