By Egotist / /
Another Friday, another great 32 Under 32 interview. Today we’ve got Justin Adu, Associate Creative Director at Carol H. Williams. Justin’s got a really interesting story that you should check out. We’ll be back on Monday with another piece, so enjoy your weekend and we’ll see you then.
Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?
Advertising, being creative, designing, writing copy and creating memorable campaigns and projects that will impact people all over the world is what my life consist of so I never look at it as a job but more so a lifestyle. I absolutely love it and don’t take one day for granted in which I am able to do it. So all in all I approach it as something that is huge part of my life and take it very seriously.
What kind of accounts/projects are you working on these days?
Several! Internally at our agency General Motors is an account that I thoroughly enjoy working on, specifically the Chevrolet account. In regards to personal projects I’m still working on editing and finalizing my book which I am hoping to release if not late this year then during Q1 of 2017.
What is it about where you currently work that really pushes you to be better?
I would have to say working with our CEO Carol H. Williams. She is truly an inspiration. Making sure that I am creating campaigns and ideas based off of our company slogan “When you view the world through whose eyes are you viewing it through” it is always top of mind for me so I am always figuring out the best strategic approach I can take when coming up with the big idea.
In thinking over your career so far, what work had made you the proudest?
Honestly I think what has made me the proudest is being able to navigate through the industry and remain true to who I am as a creative individual. Developing social media campaigns, experiential activations and visuals focused on the multicultural audience for clients like AT&T, McDonalds, General Motors, P&G and more has been so rewarding, it allows me to create authentic experiences. So often in advertising so many people are having to adjust and also be politically correct in order to be successful and I am happy and proud that I am able to be 100% unapologetically black, bold and creative within everything that I create, there is not greater feeling in the world.
The person who nominated you said you had a strong cultural perspective to your work. How do you think your Ghanaian heritage influences what you do?
My Ghanaian heritage installed hard work and education in me. Understanding the importance of both has ultimately made me work harder and also constantly want to read and learn more about my craft in order to develop.
Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?
In the next 10 years I hope to create a catalog of work that is historical and talked about in history books all over the world… So that being said looks like I need to get back to work : )
This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today.
Not tough at all. G-O-D!
Photo credit Adrian Octavius Walker @aoctaviusw