By Egotist / /
We know you were dying for another 32 Under 32 interview yesterday, but we had a few technical difficulties. But we’ll make it up to you, we promise. Check out the latest interview with Trent Talbert, Global Account Director at April Six. Come on back tomorrow – we swear we’ll have another interview for you.
Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. We selected people who really go above and beyond in their work. How do you think you approach your job differently than other people?
Well, I figured out pretty early on, the advertising business is about learning quick and getting better every time. I will tell anyone just starting out, it’s all about being a sponge, soaking up as much information as you can, as quickly as you can. Even then, doing something new isn’t always easy. I don’t stress about the mistakes; better to take ownership and work to make sure they don’t happen again. I’m just always trying to get better. Luckily, we live in a great time to be new at something. Between mentors and a healthy dose of Google, anyone has a wealth of information easily available. I truly believe, with effort and time, anyone can be great at almost any profession.
What kind of accounts/projects are you working on these days?
At April Six, we are working with a healthy blend of emerging tech brands and established industry leaders. With that comes a mix of opportunities big and small. We have a few exiting projects coming through right now, including persona-based interactive tools, intent-capture content, brand awareness campaigns, and product re-positioning assignments. If, as they say, ‘variety is the spice of life,’ then these are spicy times, indeed.
What is it about where you currently work that really pushes you to be better?
April Six is an agency built for technology brands and we embrace marketing-tech to solve traditional marketing problems. Their certainly is no shortage of challenges working with technology brands—from simply comprehending their solutions, to understanding their buyer behaviors, states-of-mind and emotional triggers, to just encouraging them to say more with less. At its best, marketing tech cuts through those challenges and allows brands be more personal. It comes down to helping both consumers and advertisers have better experiences. That’s the plan, anyway.
In thinking over your career so far, what work had made you the proudest?
Hard to single out the specifics, though it has to always be the “firsts.” I can still remember the first print ad, online banner, radio spot, microsite, video, digital tool and integrated campaign I worked on. And then there’s been the biggest “first” of all: helping to build and shape an agency, while it grows to meet an expanding client roster and evolving project expertise. In a relatively short time, the agency has quintupled in size and hired some of the best people I have ever worked with. That makes me really proud.
We were told you rock climbed and mountain biked across four countries and 2 continents. Explain.
This is what happens when you get a copywriter nominating you for an award…In all truth though, we all need a way to decompress from the office and I was raised will the idea that outdoors are where you go for recreation. I have been climbing going on 15 years and mountain-biking for almost 10. Through that time, I have had great opportunities, thanks to a supportive community and dedicated friends, to climb and bike all over North America (US and CA) along with some incredible places in Europe (UK and Spain). I am always inspired by the people I meet and the diversity of experiences that bring people together in sports like these. I strongly encourage anyone to give them a shot.
Here’s a ridiculously clichéd interview question for you: Where do you see yourself in 10 years?
Living in the bay area, it’s hard not to get the entrepreneurial bug. In some ways, I understand the difficulties facing start-ups, but I am acutely aware that, on the agency side, what we build is akin to a firecracker—bright and awe inspiring, yet short-lived. My goal, ultimately, is to work with the kind of brand that creates a lasting and durable impact.
This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.
Agreed tough question. So perhaps I’ll be allowed to break the rules a bit. (I am going to name three (technically, four). First, my parents (they count as one as long as I mention them together right?) taught me that you have to work for everything in life and showed me what dedication to a family and a career really looks like. Second, my first account director Kevin J, with whom I worked for the better part of six years and learned more things than I could possibly count about brands and advertising. And third my brother Nick. He is the reason I am in the Bay area in the first place, and probably the reason I am in marketing. He impresses me daily with what he has been able to accomplish when the cards are stacked against him. I am humbled (and thankful) that I have lived with, and been tutored by, each of these people.