32 Under 32 – Jeffrey Sabin-Matsumoto of Portal A

By Egotist / /

There might be two nicer words than “Short Week” but we can’t think of them at the moment. Let’s keep the fun going with another 32 Under 32 winner. This time it’s Jeffrey Sabin-Matsumoto of Portal A. Give his interview a read today, then make sure to check back here tomorrow for a look at another 32 Under 32 star. It’ll already be Wednesday!

Congrats on being chosen as one of the top 32 advertising and marketing professionals under 32. When it comes to your job, what do you think you do differently to stand out?

I’m a precise blend of hard work and nonstop fun. In production, we work at a rapid pace juggling so many variables all at once – under stressful conditions, it’s really important to take in the moment and enjoy yourself. In order to do that, I try to create a loose atmosphere by singing, dancing, laughing, and encouraging the team to cut a rug with me.

What sort of things have you been doing at work that excite you?

As part of Portal A’s Originals division, we’ve been developing our first YouTube Red special (that will be launching soon). Since the beginning, I’ve been working on the project to develop the idea, identify the talent, and guide the production through the edit. It’s a completely different approach than branded content, and it’s been super exciting to help create an original show.

What is it about where you currently work that really pushes you to be better?

As our team grows, I’m no longer just accountable to myself and my own work, but responsible for our team of producers to ensure that we are staying true to the Portal A process that has brought us so much success. I am driven by making sure our entire production team is the best that it can be as we grow.

Somewhere out there is a kid half your age who wants your job. What do you tell them?

Start making videos…and don’t stop. Don’t wait for an opportunity to present itself, create the opportunity yourself. By developing your practical skills, you will learn invaluable lessons about production, and see all sides of the process.

It’s equally important to make connections wherever you can. Don’t be afraid to put yourself out there – you’ll be surprised how much people will want to help you, and you’ll never know who can open doors for your career in the long run.

In thinking over your career so far, what work has made you the proudest?

At the end of each year, I look back with so much pride on what I’ve produced and our team’s body of work. Looking back on YouTube Rewind 2017, I was especially proud of our team for producing back-to-back days in L.A., and then hopping on a red eye flight to D.C. for another ambitious shoot the next day. And this was all while the other half of our production team was filming Rewind in Tokyo. We don’t stop!!

What do you want to accomplish career wise? What are your goals?

My goal is to create content that pushes the boundaries of what people expect, and to tell stories for underrepresented communities to shift perception and encourage dialogue. I also want to make every Beyoncé music video from now until eternity.

What’s the best professional advice you’ve ever received?

My mom taught me to work hard and be myself – and I haven’t looked back since. I only know how to give 110%. And, as I mentioned earlier, I’m singing the whole way.

This might be tough, but here’s your chance to give a shout out to one person who has helped you get to where you are today. Go.

If the last answer didn’t give it away, I have to give a special shout out to my mom. She raised my brother and I all by herself, and she’s the best superhero I know. She’s been so loving and caring, and I appreciate everything she does for me. If this is my award speech, this is for you mom!