“What I learned this year: 2018” By Brett Lovelady, Founder & Chief Instigator, ASTRO Studios

By thesanfranciscoegotist / /

We’re starting our popular annual series “What I learned this year: 2018.” It’s a chance f0r some of the most creative people in our industry to reflect on the year that was and impart some knowledge for you to take into 2019. So watch for these all the way through until the New Year. Our first one is from Brett Lovelady, Founder of ASTRO Studios

I re-learned that jumping out of the holidays straight into the Consumer Electronics Show (CES) in Las Vegas feels like leaving the perfect beach day to stand in line at the DMV.

On Super Bowl Sunday, I learned how DNA testing and the internet can introduce you to a new half-sister you didn’t know existed.

I learned that even though ASTRO had just won Top 10 Most Innovative Design Companies in Fast Company we would still need to look for new innovative clients.

After traveling to Rome, Monte Carlo, Marseille and Barcelona, I learned I should have done it sooner… and that Americans need to dress better.

I re-learned that being a serial entrepreneur is intoxicating, frustrating and worth all the pain and anguish, just to avoid working in a giant corporation.

I learned how hard it is to say goodbye to life-long friends and family on all levels.

You can lead a horse to water, but it’s a lot of work to bathe it. That’s what I learned.

I re-learn every August that the corporate world goes on holiday while I’m left to wonder if they’ll return in September in any shape to make the simplest of decisions.

Post- Labor Day, I’ve learned that most of our clients want us to get crackin’ even though they don’t really know what they want yet. Thank you clients.

I learned that talking about what I’ve learned after 30 years in design, in front of 200 people I don’t know, is still really good therapy.

I re-learned that Design Consulting is like driving a beautiful sports car, very fast, straight at a steep cliff and praying the cliff moves… and often smiling gratefully (and smugly) when it does.

I expect to re-learn that designing products and brands that improve our human experience is a nice way to spend your life.



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