Our first "What I learned this year" piece was excellent. Our second one by Carolina Cruz-Letelier Director of Client Services, Associate Partner, M/H VCCP is just as awesome. Give it a read. Learn some stuff. We'll be back on Monday with another one.
2019 actually marks my 10th year working in the agency world[Read More]
It's the end of the year and now that you've likely finished embarrassing yourself at the office holiday party, there's only one tradition left: The SF Egotist's "What I learned this year" series. We'll have new pieces each day from amazing Bay Area creatives, and we're kicking things off with Josh Denberg, Founder/Creative Director at Division of Labor.
Ten years ago we had the chance to start Division of Labor and somehow we’ve manag[Read More]
We love writing stories about advertising people who go beyond the agency and work to make the world a better place. That's why we were so psyched to hear that Venables Bell & Partners Founder and Chairman Paul Venables was starting a non-profit that focused on creating generational change by investing in the education of Santal children in West Bengal. We talked to Paul about his vision for Tribe Rising India, why he chose this particular path, and how we can all help. --[Read More]
Happy Monday! We hope you had a great weekend and enjoyed all the fabulous Pride festivities. As a wrap-up to that, check out this great piece from Elyse Preiss, Head of Production at Portal A about how brands can capture the LGBTQ+ audience in an authentic and meaningful way.
The spending power of the LGBTQ+ community is real – and growing – on its way to hitting [Read More]
Ashley Sanders, SVP Group Account Director at Digitas, in conjunction with the 3% Conference's annual Super Bowl Tweetup, put together her thoughts on the spate of big game spots and called out some favorites that really challenged various stereotypes. Check it out:
Nearly half of this year’s Super Bowl audience was women, and representation increased significantly. The past 2 Super Bowls featured nearly 2.5x as many men as women, but this year was markedly [Read More]
Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution.
Then the real world promptly smacks us in the face.
We hope you had an incredible break. We certainly did. But just because it's now 2019, we're not doing looking back at everything we learned in 2018. Check out what Amanda Amalfi, Senior Flame Artist at Ntropic had to say about the past year.
As someone who has been working in the field of beauty advertising for 10 years, I’ve seen many of the pivots that the beauty world has made to stay current and in sync with its audience. In 2018, I’ve seen some of t[Read More]
We're getting close to the end of the year, but our "What I Learned This Year" feature rolls on. Check out what Jamie Shaw, Creative Director at Cogs & Marvel, had to say about the wisdom she gleaned from 2018. We'll be off Monday and Tuesday, but back it it next Wednesday, so check for another one then. Happy holidays!
This year I learned, both in theory and in practice, the extent to which experiential activations have the power to promote brand [Read More]