Happy Monday! We hope you had a great weekend and enjoyed all the fabulous Pride festivities. As a wrap-up to that, check out this great piece from Elyse Preiss, Head of Production at Portal A about how brands can capture the LGBTQ+ audience in an authentic and meaningful way.
The spending power of the LGBTQ+ community is real – and growing – on its way to hitting [Read More]
Ashley Sanders, SVP Group Account Director at Digitas, in conjunction with the 3% Conference's annual Super Bowl Tweetup, put together her thoughts on the spate of big game spots and called out some favorites that really challenged various stereotypes. Check it out:
Nearly half of this year’s Super Bowl audience was women, and representation increased significantly. The past 2 Super Bowls featured nearly 2.5x as many men as women, but this year was markedly [Read More]
Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution.
Then the real world promptly smacks us in the face.
We hope you had an incredible break. We certainly did. But just because it's now 2019, we're not doing looking back at everything we learned in 2018. Check out what Amanda Amalfi, Senior Flame Artist at Ntropic had to say about the past year.
As someone who has been working in the field of beauty advertising for 10 years, I’ve seen many of the pivots that the beauty world has made to stay current and in sync with its audience. In 2018, I’ve seen some of t[Read More]
We're getting close to the end of the year, but our "What I Learned This Year" feature rolls on. Check out what Jamie Shaw, Creative Director at Cogs & Marvel, had to say about the wisdom she gleaned from 2018. We'll be off Monday and Tuesday, but back it it next Wednesday, so check for another one then. Happy holidays!
This year I learned, both in theory and in practice, the extent to which experiential activations have the power to promote brand [Read More]
"What I Learned This Year" keeps rolling along. Today's piece comes to us from Sally Kallet is a Senior Strategist at Camp + King. It's good stuff. Enjoy it and we'll be back with another one tomorrow.
At the beginning of this year, I nervously passed up an opportunity from a friend to write myself a letter that she’d mail to me at the end of 2018. I’m now kicking myself because a. that would have made writing this a lot easier and b. I think this year tu[Read More]
We've posted some deep thinking. We've posted some smart thinking. And now we've got some quick hits from barrettSF's Jillian Davis & Molly Warner that are both deep and smart (and funny). And thank God we didn't screw up the agency name and moot point #9.
We learned all kinds of things in 2018. Here are just a few.
Giving birth to an ad agency is hard. Raising a five year-old agency isn’t easy either.
We're back with another "What I learned this year." When we asked Firewood Marketing to contribute, we figured they'd have the CEO or maybe their ECD do it. Instead, they got the entire company involved. So enjoy the thoughts from the whole agency.
Firewood had a busy and exciting 2018. We opened new offices in Mountain View, Mexico City, New York City, and London. We continued our commitment to giving back thr[Read More]