What I learned this year: 2018, Melissa Ploysophon, Senior Art Director, Heat

by / December 12, 2018 /

Heat went above and beyond in their "What I learned thus year" submission - they sent two. The first one is from Melissa Ploysophon, Senior Art Director, who drops some good knowledge - especially about the dogs. Give this one a read, then check back tomorrow for another piece from a Heat Senior AD.


 


Some *maybe* relevant things I’ve learned this year:
 
Don’t plan a trip to Hawaii that overlaps with your production. Coming bac[Read More]

What I learned this year: 2018, by Scott Gardner, CEO, Liquid Agency

by / December 11, 2018 /

Scott Gardner, CEO at Liquid Agency is our next "What I Learned This Year" piece. He talks about hitting reset, rethinking that you've done, and re-examining what your company stands for. Give it a read.


 

This has been a year of changing business climates and evolution and if there’s one thing I learned this year, it’s that business, brands, companies, even leaders, have to hit reset every year.

[Read More]

What I learned this year: 2018 by GSP Associate Creative Director Caroline Cappelli

by / December 10, 2018 /

Welcome back to the work week. We'll try and make your Monday a bit better with the latest "What I learned this year" from Goodby Silverstein & Partners' Associate Creative Director Caroline Cappelli. She learned a few things while taking a 3-month break from advertising. 



This year, I did something a little bit unconventional. I took a three-month break from advertising to travel around the western United States in a van. I know. I am a millennial clich[Read More]

What I learned this year: 2018 by John Kovacevich, ECD at Duncan Channon

by / December 7, 2018 /

We'll end the week with another in our "What I Learned This Year" series. This one is from John Kovacevich, Executive Creative Director at Duncan Channon. Having come from freelance, he tells us about the five big differences between agency side and client side. Enjoy.



After many years as a freelancer, 2018 was the year I pulled in my freelance shingle and got hitched again, [Read More]

What I Learned This year: 2018 by Manifold

by / December 4, 2018 /

Our second "What I learned this year" comes from the folks at Manifold. Give a read to their observations - they talk about what they learned and how to use it in their 2019 planning. Good stuff.


 

Cultural issues are in the front seat.

The focus on cultural content, and brands’ integration of sensitive topics affecting our country into their  narratives, has never been greater. For us, pop-up activations, like [Read More]

“What I learned this year: 2018” By Brett Lovelady, Founder & Chief Instigator, ASTRO Studios

by / December 3, 2018 /

We're starting our popular annual series "What I learned this year: 2018." It's a chance f0r some of the most creative people in our industry to reflect on the year that was and impart some knowledge for you to take into 2019. So watch for these all the way through until the New Year. Our first one is from Brett Lovelady, Founder of ASTRO Studios


JANUARY
I re-learned that jumping out of the holidays straight into the [Read More]