This year has been possibly the most interesting one we’ve all lived through. At times, 2020 has felt like living in a demonstration of Murphy’s Law and at other times it has been a year of awe-inspiring innovation.
With a Presidential election year wrapped up in a global pandemic, so many of the newsworthy moments that would’ve defined any other year felt completely trapped in a vortex. At BSSP, to better understand what genuine[Read More]
A couple of months before all hell broke loose in March, I started a new gig. Perfect timing. I left my cozy Aeron at Venables Bell + Partners and took the elevator down to Lumberyard (VB+Ps production house) to head up creative and help drive new business. I was forced to learn a lot quickly, but I also got to relearn a lot of the things that made me love this business in the first place.
I learned to love small budgets and fast timelines again. I began my career at creative boutique[Read More]
It's the end of the year (finally). And you know what that means - another year of our popular series, "What I learned in 2020." With the last 12 months being such a shit show, we're super curious to hear what nuggets of wisdom everyone has picked up along the way. Keep checking back through the end of the year for more. We're kicking it off with a piece from John Kovacevich, ECD at Duncan Channon, and some friends.
I used to think I needed a muse. Growing up, I loved the electric moments when inspiration struck… which were often in class! Imagine a scrawny, bespectacled kid quietly flipping to the back of her math notebook to scribble out the next chapter of her latest novel and you’ll have a pretty good picture of my childhood from ages 8 to 13. Because, you know, as a creative writer, when the muse calls, you need to answer. Right? How Homeric.
A public crisis often results in a call to action. The COVID-19 pandemic is the latest and perhaps largest case in point, hitting every aspect of American society and prompting the need for aid, whether it comes from federal and state government agencies, or from a small restaurant owner serving free meals to the unemployed and homeless.
Some well-known U.S. brands are helping, too, illuminating different ways businesses c[Read More]
There’s no doubt that the COVID-19 coronavirus will continue to impact all of us—as individuals, family members, colleagues, and members of the global community. While we diligently wash our hands and take the necessary precautions to protect ourselves and our communities, we—as marketers—need to act upon the challenges already affecting some of our clients’ businesses. And there is much we can do about it.
There’s no denying that businesses across many industries are suff[Read More]
As someone who has spent nearly my entire career in ad agencies, I’ve hired my share of people. I know the kind of person I look for. I know the questions I like to ask. And I’d like to think I have a pretty good track record when it comes to finding creative folks. But I[Read More]
Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with more LGBTQ-friendly and gender-neutral messaging, but advertisers stayed within the bounds of safe formulas: movie spoofs, nostalgia, and celebrities.
But this is still progress, especially compared to the past 5 Super Bowls, when male characte[Read More]