Natura Life Science | Brand/Product Manager


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Type Of Work:
Sacramento, CA
Date Posted:
April 23, 2019



At Natura Life+Science, we believe that cannabis is a gift from nature perfectly designed to enhance our lives. Our mission is to deliver that gift to you by utilizing our incredible team, pharmaceutical-grade facilities, processes, and the best technology available.

Service is the key to significance. We lead by serving others. We encourage and invest in our team’s growth and education. We understand that our team is what differentiates us from everyone else. Our workplace is a safe, open place where exceptional people can share their talents, dreams and ideas.

This is a unique opportunity to integrate with a highly skilled in-house agency, and talented outside specialists. Our in-house team will rival the A team at any agency. You will have the opportunity to own and build a discipline within the marketing team from the ground up. Work on modern lifestyle, wellness, and medicinal brands that will be loved by consumers. Start with a blank page, build brands, and see them through their launches, and evolutions.

Sacramento is a magical place in middle of everywhere your mood might want to take you: SF, Sonoma, Napa, Tahoe, Yosemite, Carmel, Sequoia, Redwoods, etc. It’s all within a short drive from SacTown. This “City of Trees” is home to 14 world-class farmer’s markets, rivers, lakes, trails, parks, and farm-to-fork restaurants. What does all of this mean? Access to the outdoors, rafting, biking, hiking, skiing, boating, backpacking, wine country, fresh food, and a way more manageable lifestyle, all at a sizable lower cost of living index than most larger cities on the entire west coast.

The Brand Manager is directly responsible for building our portfolio of brands, providing visionary leadership, applying strategic and analytical thinking, reviewing and executing tactics that deliver upon objectives and strategies. In this role, the brand manager will have the experience, ability and mindset to embrace an entrepreneurial, start-up environment. This is an emerging category offering ample opportunity to intelligently build brands from scratch, test, refine, launch and evolve them.

Essential Functions
• Work with CMO to develop and implement consumer research, marketing strategy,
and go-to-market planning for a variety of different products and audiences.
• Lead the ideation, technical development, and launch of innovative products within the cannabis industry.
• Integrate usability studies, research, and market analysis into product requirements to enhance consumer satisfaction.
• Drive product development with a cross-functional team of world-class designers, manufacturers, and cultivators.
• Establish shared mission/vision/values across the company by building consensus and focus on priorities leading to product execution.
• Understand Natura’s strategic and competitive position in the market to deliver products that are recognized as the best in the industry.
• Define and analyze metrics that track, report, and deliver success of product launches.
• Manage agency/vendor relationships to get to best work and highest quality product.
• Foster a culture of innovation and entrepreneurialism.
• Create opportunities for employees and external partners to share and pitch ideas to the marketing and executive team.
• Identify and implement processes and metrics to measure meaningful KPIs.
• Create and file IP for new formulas and/or processes.
• Work with manufacturing, sales and distribution teams to ensure all marketing and communications needs are being met across all necessary audiences.
• Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm.
• Understand and stay informed on regulatory and compliance of all requirements of the California cannabis market to ensure adherence to lawful product and communication standards.

• Proven track record for on-time development and commercialization of new products
• Strong leadership and managerial skill sets
• Strong technical acumen
• Strong communication and presentation skills
• Motivational and enthusiastic
• Strong executional skills
• Highly collaborative and ability to lead cross-functional teams
• Decisive and able to implement action
• Flexible, adaptive to change
• Ability to analyze, improvise, and course correct

Education and Experience
• Bachelor’s degree required
• Graduate degree (MBA or related marketing graduate degree) preferred
• 5+ years demonstrated success in brand management mandatory
• CPG experience a must, cannabis experience is a bonus
• OTC/Pharmaceutical experience strongly desired

We Offer
• Paid Health Benefits – Comprehensive medical, dental, and vision coverage. Natura pays 100% of your healthcare premiums and partial for your family and offers a variety of choices and plans! We also offer life insurance to all employees, in addition to long-term and short-term disability coverage.
• Paid Time Off – Flexible and generous vacation policy with many company holidays.
• Great Company Culture – We are a fun and close team. Family oriented environment. Casual, comfortable attire. Not only is it okay to be unique in the way you do things, we encourage it!
• Opportunity for Growth – Success is a team effort and we strive to be the best we can be by encouraging employees to develop professionally by learning new tasks and working across teams.
• Setting Industry Standards – Our vertically integrated business model enables us to bring products to the emerging California marketplace in the most efficient manner and is designed to be compliant with GMP standards and will produce the highest level of safe and comprehensive products in the industry while creating a work environment that supports people of all backgrounds.
• Doing it Right – Everything we do here is built upon integrity, respect, teamwork, professionalism, and always knowing and doing what's right.

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