by Egotist / October 12, 2018 / San Francisco design firm Noise 13 branded the future of technology for Sysdig, an open source tech firm that provides monitoring and security for data containers. Noise 13's objective was to visualize the virtual—building a brand of highly technical digital products that’s brainy, but relatable. They created a visual system, including iconography and a full library of patterns and illustrati[Read More]
by thesanfranciscoegotist / September 21, 2018 / Two Norwegian advertising creatives, John E. Njoki and Kim Follesøy-Thuen, have made a nonprofit campaign for today's International Day of Peace. The Campaign focuses on preventing online hatred. Over 25% of adolescents and teens have been bullied repeatedly on the internet because of their gender, race or sexual orientation. And with a soaring increase in hate, sexism and racism from online com[Read More]
by Egotist / September 7, 2018 / San Francisco creative agency Noise 13—who spearheaded all the design for UBER—is back with Detroit-based startup Mobiliti to launch a vehicle subscription service. Noise 13 founder and chief creative officer Dava Guthmiller led the strategy, identity, messaging and brand book assignment. It's some nice-looking work for what seems like an interesting client. We love seeing this kind of all-a[Read More]
by Egotist / August 27, 2018 / Check out this cool AR project from Tactic and JWT SF. You might remember them as the teams that created the original AR Living Wine Label 19 Crimes for Treasury Wine Estates. Out today is a follow up to 19 Crimes called emBrazen. Crafted by winemaker Olivia Teutschel, emBrazen wines pay tribute to the achievements of Josephine Baker, Nellie Bly and Celia Cruz. [Read More]
by Egotist / August 10, 2018 / Firewood Marketing announced today the hiring of Ron Davis as senior vice president of technology. The role is the newest on the agency’s senior leadership team. Davis is going to oversee the agency’s growing development team so they can do more development in-house. Davis most recently was as senior vice president of technology at Guidance Solutions, where he developed e-commerce application[Read More]
by thesanfranciscoegotist / July 17, 2018 / SF's own Gymboree just unveiled a rebrand and new campaign. Created by creative agency Where Eagles Dare, the integrated campaign introduces Gymboree’s new brand platform: “Made You Smile.” The centerpiece of the campaign is a full-length music video using the meme-famous Rick Astley. “In making the video, we wanted to stay authentic to the original ‘80s style Rick Astley dance, wi[Read More]
by thesanfranciscoegotist / July 12, 2018 / This sounds like it might be a screed about shitty web design. It's actually the opposite - it's about boiling down design to its core elements - in this case, just 7 bullet points. Read the whole thing here. Brutalist Web Design is honest about what a website is and what it isn't. A website is not a magazine, though it might have magazine-like articles. A website is not an application, althou[Read More]
by thesanfranciscoegotist / May 24, 2018 / Yahoo Small Business offers a whole bunch of products geared towards helping small businesses grow online. Recently, they tapped their agency partner, Ready State, for a visual and experience rebrand of the website. Their goal was elevating the brand voice while maintaining a cohesive look and feel. [Read More]
