• NEW BRAND AI FIRM, B R A I V E, LAUNCHES IN SAN FRANCISCO AND NYC

    by / August 25, 2020 /

    The new brand artificial intelligence agency B R A IV E recently launched in San Francisco and New York. The firm, which helps companies create synergy between their brand and AI strategy and execution, was created by Co-Founder, Head of Strategy Trace Cohen and Co-Founder, Head of Technology Joe Kleinschmidt, in partnership with Venables Bell + Partners.

    “Research predicts that 95% of interactions between consumers and businesses will be AI by the year 2025,” said Trace Cohen. [Read More]

  • LIFESTYLES APP MAKES CONDOMS CHEAPER AS STIS RISE

    by / July 29, 2020 /

    Just like playing the market, playing the field comes with risk. That’s the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called “Publicly Traded,” uses real-time Australian search activity around sexually transmitted infections (STIs) to generate “stock” chart visualizations — which drive dynamic online pricing for its products, making condoms more affordable when transmission is on the[Read More]

  • Venables Bell & Partners and Firstborn really want you to stop touching your face.

    by / April 15, 2020 /

    To help combat the COVID-19 crisis, Venables Bell & Partners and digital agency Firstborn have partnered to launch a new effort called Facejar - a virtual face-touching "swear jar" that lets people turn accidental beard rubs, eye itches and nose picks during video meetings into money for protective equipment for medical professionals. The concept is simple: touch your face, donate a dollar. 

    The idea originated with VB&P ACD Elliot Nordstrom, [Read More]

  • Noise 13 Launches Crave-Worthy Careers Site for Instacart

    by / February 11, 2020 /

    SF-based creative agency Noise 13 just launched a new careers site for Instacart, the grocery delivery/pickup service.

    It's a fun site with nicely-done animations and it makes Instacart seem like an inviting place to work. And of course, plenty of food puns. You can see Noise 13's case study, along with more creative examples here.

    [Read More]

  • Firewood Promotes Ron Davis to Chief Technology Officer

    by / February 10, 2020 /

    Some promotion news this morning: Firewood has promoted senior technology leader Ron Davis to chief technology officer, a new role for the agency. Davis was promoted to CTO from his role as senior vice president of technology at Firewood, which he joined in 2018.

    “Technology is at the heart of everything we do at Firewood,” said Davis. “The technology team not only develops insight-driven applications, websites, and other tools for our clients, but we also leverage the same appr[Read More]

  • The Coca Cola polar bears are back – this time with AR cans

    by / November 21, 2019 /

    Ntropic's sister company Tactic, have brought back the Coca Cola polar bears just in time for the holiday season. In addition to traditional advertising, they've created the Coca-Cola mobile app and specially marked AR-activated cans so you can unlocks several polar bear experiences, including a sledding scene inspired by Coke's 2013 holiday ad, snowball fights and a holiday light show.

    https://www.youtube.com/watch?v=j2So_w-ZSaI&feature=emb_title

    [Read More]

  • Mekanism and Alaska Airlines Give Deals Based on the Surf

    by / November 6, 2019 /

    Mekanism and Alaska Airlines have a cool, technology-centric campaign running that surfers will love. They're tapping into dynamic data to launch their first-ever fare sale powered by the ocean’s waves. In partnership with global surf forecasting site Surfline, the brand will kick off the “Swell Deals” campaign using data to generate discounts up to 30% off flights to Hawaii based on the height of forecasted waves around the island. The bigger the waves - the bi[Read More]

  • Duncan Channon uses a very cool combo of technology and old school for Knotel campaign

    by / October 9, 2019 /

    Duncan Channon is out with a new campaign for flexible workspace provider Knotel that calls out some big-name CEOs. The ads hit up the heads of companies such as Spotify, Verizon and Colgate-Palmolive with a personalized invitation to check out a virtual workspace Knotel has designed for them.

    For three weeks beginning Oct 7, Knotel is driving a personalized billboard by the New York offices of eight companies. Each board includes a link to a customized landing pag[Read More]

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