Havaianas and TBD Transform Venice Beach Boardwalk into a Shoppable AI Experience

by Egotist / July 9, 2019 /
Havaianas aims to be the number one sandal brand in U.S. and has brought in creative agency TBD in the creation of its first large-scale outdoor activation stateside. The Brazilian-based retailer has collaborated with renowned street artist, Buff Monster, to transform the Venice Beach Boardwalk into an immersive art installation and shoppable AI experience.

“Step into Summer” is the U.S. extension of Havaianas’ global “Let’s Summer” campaign and touts its most vibrant summ[Read More]
- 0
- Share
- Tweet
Astro Studios celebrates 25th year with exhibit on the digital revolution of design in the ‘90s

by thesanfranciscoegotist / June 27, 2019 /
The ’90s forever changed design. It was the rise of the internet, faster and more powerful computers, new software and the start of rapid prototyping. Design was now digital.

To celebrate Astro Studios’ 25th anniversary, the San Francisco-based design company is presenting a collaborative exhibit of works from Astro’s early years and Letterform Archive’s collection. From brand identity and advertising to products and packaging, the selection will illustrate[Read More]
- 0
- Share
- Tweet
SF Design Week Opening Night is this Thursday!

by thesanfranciscoegotist / June 19, 2019 /
Get your tickets for the largest gathering of designers and creatives during the entire week! Mingle with friends, make some new ones and explore artist installations and activities at this year’s Opening Night Party at Pier 27!

[Read More]
- 0
- Share
- Tweet
Lincoln Motor Company creates a public art installation in NYC.

by Egotist / June 19, 2019 /
The Nautilus is a public art installation from Lincoln and Atlantic Re:think, created by the renowned New York City-based design studio SOFTlab. As part of the campaign for the 2019 Lincoln Nautilus SUV, it puts control into the hands of the people who engage with it. To activate The Nautilus, people grasp the center of one of its interactive poles. They are equipped with sensors that respond to the qualities of a person's touch.

This is pretty cool to watch it in action. Check it out[Read More]
- 0
- Share
- Tweet
DDB SF brings energy conservation to the ballpark.

by thesanfranciscoegotist / May 1, 2019 /
A few weeks back, we reported on DDB SF's neat campaign for Energy Upgrade California. One part of the campaign was when the Oakland Athletics host the Texas Rangers. With no microphones, no music, no speakers, and no videos on the jumbotron, 20,000+ fans showed their respect for the country, as well as the planet, solely through using their voices.

[Read More]
- 0
- Share
- Tweet
Sneak into the ASTRO Studios/IDSA Women in Design pre-event on May 3rd

by thesanfranciscoegotist / April 30, 2019 /
The IDSA Women in Design event is sold out. You missed your chance. The pre-event is full too. BUT!... we've scored some space for a few lucky people to sneak in. It's a great chance to mingle, network, and meet some fabulous design women.

If you're interested in the pre-event, hurry and send a note to Kristy Green to RSVP and have your name added to the list. Spots are limited.
[Read More]
- 0
- Share
- Tweet
DDB SF reminds us it all adds up with a campaign that saves energy

by thesanfranciscoegotist / April 17, 2019 /
Energy Upgrade California, in partnership with DDB San Francisco, is leading by example this Earth Day with ‘The Most Energy Efficient Campaign Ever.’ The campaign launches with a dark TV spot that actually saves up to 20% more screen energy than the average commercial. From radio to outdoor to activations, every piece of the campaign will save a little bit of energy and encourage people to do the same because as the campaign says[Read More]
- 1
- Share
- Tweet
A Neon Desert Oasis: Instagram Desert Chill Brights Things Up at Coachella

by Egotist / April 16, 2019 /
There was no lack of color at Instagram’s first-ever branded house at Coachella, this Saturday, April 13. The social media platform partnered with artist D'ana Nunez of COVL and experiential agency, Manifold, for an invite-only house called Instagram Desert Chill. Top creators were invited to come chill, create content and enjoy the sunshine from 1 – 5 p.m.

Manifold collaborated with Nunez to bring the visual identity to life through playful lounge seating areas, a bright and bree[Read More]
- 0
- Share
- Tweet